职位类别： 市场/市场拓展/公关 工作地点： 北京 发布日期： 2008-05-13 工作经验： 5-10年 最低学历： 本科 管理经验： 否 工作性质： 全职 招聘人数： 1人 职位描述/要求： Experience: - At least 7 years experience in FMCG industry in a well - known multi- national company - At least 2 years experience in brand marketing plan and implementation - I deally have NPD and launch exposure - Rich experience in dealing with all kinds of media and PR/advertisement companies - Location: Shanghai Education : - A university degree essential, fluent spoken and written English Personal Traits : - Strategic skills combined with excellent analytical ability - A superb team player who can easily work both with other functional disciplines and up/down the hierarchy - Good negotiation and communication skills - Good project management skills essential - Problem analysis - effectiveness in identifying problems, stating opinions and making effective decisions - A self-starter with a high motivation towards continuous improvement - an ability to embrace change and make things happen Responsibilities : 1. Effective NPD implementation Pricing strategy: RSP&Invoice Price Post-launch analysis and report NPD launch plan NPD launch presentations to the distributors 2. Consumer Understanding Trends and attitudes / market research Usage and attitudes / brand and product awareness Market trends analysis General consumer behavioural trends 3. Communication - ATL Develop communication strategy and plan Develop PR strategy and manage PR activities Media Plan 4. Promotions National promotional strategies and time plan National promotional SKUs Promotional effectiveness analysis Budgetary control 5. Customer Focus Use of EPOS data Use of internet data Use of AC Nielsen Data 6. General Sales Forecasting of new products Market audit: RSP monitoring, distribution audit Competitor intelligence 联系方式： 联系方式： ssl_china@126.com .
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