职位类别： 市场/市场拓展/公关 工作地点： 上海 发布日期： 2008-04-30 工作经验： 1-3年 最低学历： 本科 管理经验： 否 工作性质： 全职 招聘人数： 1人 职位描述/要求： Overall Role Purpose To improve DHL’s market share in the cluster and promote DHL’s brand. Assist Cluster Sales&Marketing Manager in handling general advertising&promotion activities and PR activities according to Area and Cluster marketing strategies 为了提高DHL在本分区的市场份额，推广DHL品牌，根据区域和分区市场营销战略，协助分区营销经理处理分区广告、促销活动和公关事务 Accountabilities Branding promotion 品牌推广： Assist Area Branding Manager in planning, implementing and controlling all local advertising activities including TV, press, magazine, outdoor sign, yellow page directory, MTR poster, vehicle body ad. and other media 协助区域品牌经理计划、实施和监控所有本区广告活动，包括电视广告，新闻，杂志，户外广告，黄页广告，MTR海报，车身广告以及其他媒介形式的广告 Co-ordinate with Cluster ad agency to ensure all the general advertising activities are on schedule and check the agency"s bills to prevent over billing 与分区广告代理公司合作，确保所有一般性的广告活动按时投放，并核查代理公司的帐单以防超支 Assist Cluster Sales and Marketing in planning and budgeting of general advertising 协助分区销售经理计划和制定广告预算 Plan and Implement Direct Marketing Programs and Sales Promotions according to Area and Cluster marketing plan 根据区域和分区的营销计划，实施直销项目和促销活动 Co-ordinate with direct marketing agency to develop direct marketing programs 与直销代理公司合作发展直销项目 To source, purchase, distribute gift items and control inventory. 制作、购买、分发礼品以及管理库存 PR activity 公关活动： Liaise with public relations agency 联络公关代理 Assist the Area PR Manager to arrange press visit and interview 协助区域公关经理组织新闻访问和采访 Assist the Area PR Manager to handle media complaint 协助区域公关经理处理媒体投诉 Handle speech writing and translation 起草演说词及其翻译 Involve in development of internal and external newsletters 参与制作对内和对外的新闻月刊 Co-ordinate with public relations agency to develop press release 与公关代理合作进行新闻发布 Assist Area PR Manager in evaluating, organising and implementing sponsorship programs. Monitor the programs to maximize press and media coverage, thus building up DHL corporate image 协助区域公关经理评估，组织和执行赞助活动。尽可能地增加其新闻报道率，从而扩大DHL的公司形象 Establish and maintain good relations with press and mass media, with a goal to maximizing DHL coverage and awareness 建立和维护与新闻和大众媒体的良好关系，最大限度的扩大DHL的知名度的覆盖范围 Incumbent has no direct reports and authority over country line and functional personnel. Nevertheless he/she must be able to demonstrate ability to influence decisions/actions 该职位无直接下属机构和向其汇报人员，但是他/她必须证明其能够影响决策/行动 Skills / Qualifications Skills技能要求 Presentation skills (good) 讲演技能(优良) Customer-facing and interaction skills (excellent) 面见客户与沟通技能（优秀） Software skills (Word, Excel, PowerPoint, etc.) (excellent) 软件操作技能（Word, Excel和PowerPoint等）（优秀） Communication skills, spoken and written (excellent) 沟通技能，口语与书面（优秀） Negotiation and interpersonal skills (excellent) 谈判与处理人际关系技巧（优秀） Analytical, organisational and motivational skills (excellent) 分析、组织与激励能力（优秀） Minimum 2 years experience in marketing communications. 两年以上市场推广方面的工作经验 Degree in Business 工商本科学历 联系方式： Email: shahr@dhl.com .
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