职位类别： 市场/市场拓展/公关 工作地点： 上海 发布日期： 2008-03-10 工作经验： 3-5年 最低学历： 本科 管理经验： 否 工作性质： 全职 招聘人数： 若干 职位描述/要求： Report to: Marketing Director Location: Shanghai Company Profile: A multinational healthcare Co. (Fortune 500) Job Purpose: To lead the cross functional "Brand Team" in the development of brand strategy aligned to overall TA strategy and company priorities. Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, develop direct reports, build&maintain customer relationships. Key Tasks: Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength. Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort Develop a clinical support program (Phase IV, CEP) to support campaign objectives Develop the highest standards of training material and programs (with PMs) and make available to Medical Representatives Develop product launch plans (with PMs) and submit to Marketing Director Work with PMs and sales management to provide quality product sales forecasting To lead the cross functional "Brand Team" in the development of brand strategy aligned to overall TA strategy and company priorities. Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment Ensure effective cross functional working, and alignment of team to brand objectives Review, amend, consolidate and submit PM budgets to Marketing Director for Product Portfolio Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure Work with PMs to develop individual marketing plans for each product in portfolio Review PM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolio Ensure quality of promotional material produced by PMs Work with Market Intelligence / Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing Director Responsible for performance management for PMs Take charge of career development for PMs Submit Monthly Product Portfolio summary of activities, outcomes and new initiatives Provide Market Research findings and recommendations Requirements: At least a university graduate, prefer to MBA background 4-5 years experience in product/brand marketing, in FMCGs preferred Demonstration of leadership and line responsibility. Proficient in oral and written communication (English) 联系方式： If you are interested in this position, please submit your CV to shresume@hudson.com or julie.ding@hudson.com Reference number: SH12749/JDIN Your interest will be treated in the strictest of confidence. Privacy Statement Data collected will be used for recruitment purposes only. Personal data provided will be used strictly in accordance with Hudson personal information and privacy policy , a copy of which will be provided immediately upon request. .
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