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BP(China)Holdings Limited/碧辟(中国)投资有限公司 | [此公司所有职位] |
B2C Marketing Development Manager | [查看更多类似职位] |
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工作地点 |
广州 |
发布日期 |
2008-06-04 |
工作年限 |
5年经验 |
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薪水范围 |
面议 | 学历要求 | 本科 |
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| 职位描述 |
职位类别： 市场/市场拓展/公关 工作地点： 广州 发布日期： 2008-03-14 工作经验： 5-10年 最低学历： 本科 管理经验： 否 工作性质： 全职 招聘人数： 若干 职位描述/要求： Post Type: Full-time Work Location: Guangzhou JOB PURPOSE Develop customer insight, identify opportunity and segment/channel strategy to grow the volume and margin in selected segments/channel; Initiate distinctive and innovation offer based on different segment/channel customer needs to address business opportunities Lead and manage the implementation and execution of segment/channel marketing plans for selected channel/segments. Monitor and report the results of the implementation of plans under his/her responsibility. MAIN ROLES&RESPONSIBILITIES Customer understanding Conduct research to understand customer insight and identity opportunity area in selected segment; Collect market information relating to selected segment/channel to build a robust database for business analysis; Segment/channel related Develop distinctive and innovative offers to specific segment/channel in framework including product mix, service/price offer and, proposal format; Develop segment/channel strategy to generate incremental volume and total profit in specific segment/channels; Develop guideline, principle and implementation tools to help execution of marketing plan. e.g. sales kit, merchandising tools and guideline, customer activation ideas; Set up KPI of PU marketing program, keep tracking of the implementation and spending, and conduct the regular progress report; Work with asset staff to implement segment/channel plan and share learning across PU; Work with other PU functions to lead the development and update the business model by segment/channel including value chain, ROI based on asset historical data and set up a benchmark for segment business further improvement; Coach/develop assets marketing capability Work as a segment team leader to overall manage the segment business development, take initiatives, coordinate functional teams, coach sales and marketing staff, and develop segment expertise within LPG China; TECHNICAL COMPETENCIES Customer insight - strong ability to identify appropriate research methodology and interpret data with respect to a segment, market, customer, or application area skilful application; Customer offer development strong ability to develop offers for segment customers basing on in-depth knowledge of the customers" wants and needs and applying these to ensure profitability realization. Identifies programs to support continual customer satisfaction; Strategy development uses the knowledge of current strategy, market trends and customer analysis to provide input into a strategy development process skilful application; Promotion/campaign management - strong ability on customer promotion/campaign development, execution, performance review based on rich experience skilful application; Brand management strong ability to manage and promote BP brands in order to gain brand loyalty with customers skilful application; EXPERIENCE&REQUIREMENTS. 6+ years of sales and marketing experience of which preferably over 3 years in FMCG or industrial marketing; Trade marketing and brand management experiences highly preferred Bachelor degree; Strong analytical skills Good demand in presentation and organization skills Self motivated, creative mind High level of enthusiasm and drive Strong communication&influencing skills Fluent in both oral and written English 联系方式： Email: purecruitment@bpgreen.com.cn Please indicate the position you are applying for. Please indicate which city your "hukou" is valid for. Please indicate that you are responding to Zhaopin.com! .
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