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（深圳）大区市场推广经理 | [查看更多类似职位] |
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工作地点 |
深圳 |
发布日期 |
2008-01-15 |
工作年限 |
5年经验 |
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薪水范围 |
面议 | 学历要求 | 本科 |
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| 职位描述 |
职位类别： 市场/市场拓展/公关 工作地点： 深圳 发布日期： 2008-01-10 工作经验： 5-10年 最低学历： 本科 管理经验： 是 工作性质： 全职 招聘人数： 若干 职位描述/要求： RESPONSIBILITIES AND DUTIES: Work with brand/category/account teams to develop annual promotion plan. Translate brand/category strategy into actionable sales plans via the development and publication of the annual Trade Sales and Promotion Manual. Take a leading role in formulating brand/category management initiatives and in providing category management expertise to the field. Provide the business with trade level expertise. Develop sales strategies and plans consistent with category/brand initiatives within the budget. Maintain a complete understanding of the dynamics and trends within the categories managed with implication for both brand and sales. Take a leading role in implementing category management initiatives and in responding to Channel Managers and Account Managers requests. Responsible for delivering brand/category plan to achieve volume/share/gross margin objectives. Maintain awareness of competitor activity. Develop and implement a national merchandising strategy in line with category strategies, trends within the trade and sales budgets. See out and drive reforms consistent with the aims of ECR. Develop and maintain space management resources so as to provide a strategic advantage for category management initiatives. Manage and continue to develop a market research system servicing the requirements of all users; sales, marketing, finance and operations. Assist in develop point of sale material that will aid in the achievement of promotional plans and sales budgets in collaboration with marketing. Set Cycle priorities for Channel Managers, Account Managers, Open Trade Sales Representatives and Merchandisers in line with sales strategies. Produce the Cycle brief with supporting materials to achieve the Cycles objectives. Other special projects as directed by the Sales Director. Develop and maintain a fact book with all relevant information to assist the smooth running of the sales department Develop launch pipelines, phasing, pricing, co-ordinating Post Launch Analysis. Drive sales, display and product listings in specified channel and stores SCOPE Total company Consumer and Nutritional products responsibility. Company volume in excess of US$42 million. Trade Spend funding as appropriate for each category. Total trade spend approximately US$2 million. Business consists of Infant, Children, GUM and Hair Care key categories. Purchase order authority to US$1,000 APE / Co-op approval authority to US$5,000 REQUIREMENTS (A)Indicate minimum amount of formal education considered necessary. University Graduate - business degree preferred. (B)Describe nature and length of experience and the technical know-how necessary to meet job problems and challenges. Extensive experience with multi-brand organisation; national role Exposure beneficial; account manager experience in grocery and pharmacy also beneficial. Must be able to demonstrate a successful performance record in trade marketing, marketing or sales in a high volume consumer goods environment. Ideally strong grocery experience with some background in pharmacy. Strong oral and written communication skills. Strong Interpersonal skills. Advanced computer and analytical skills. Problem solving, team player, co-operative, positive attitude. Excellent organizational skills. 联系方式： hr@chinadox.com .
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